Ebony Evaughn

The Easiest Way to Collect, Manage, and Share Client Testimonials Reader look, I know most entrepreneurs think of client testimonials as social proof. And yes, they are a powerful marketing tool for attracting new clients. You see, a great testimonial builds trust faster than any polished sales page ever could. But here’s what most people miss: testimonials aren’t just about sales and marketing. They’re also a mirror. Listen, when you ask the right questions, your testimonials double as...

My 4-Step Client Offboarding Process to Get MORE Sales & Leads Quick question: Do you know one of the most overlooked systems in client management? Client offboarding. You see, most business owners pour all of their heart and soul into attracting and onboarding new clients, but when the engagement ends, they fumble the finish. Too often, the client relationship fizzles out… quietly. Which means you miss: The perfect moment to gather glowing testimonials An easy opportunity to invite a...

Hey Reader, Before I started my business, I spent several years working in the state government's public health sector. Listen, my days were filled with protocols, forms, approvals, change requests, and lots of rules for absolutely everything. If you wanted to change the font size on a document, there was a procedure for it. So when I finally broke free from my 9-to-5, I craved one thing more than anything else: freedom. No more rigid systems. No more red tape. I wanted to run my business on...

How Smart Women CEOs Manage Clients Without Chaos or Burnout Reader look... I’ve seen it over and over again: Brilliant solopreneurs who keep their entire client process in their heads. You see, it might start small. A mental note to send a welcome packet. A reminder to follow up on that contract signature. A task to send your client that creative brief scribbled on a Post-it. But listen as your business grows and clients multiply, those mental notes turn into small cracks. One missed...

My Exact YouTube SEO Strategy that Gets Me 20 Sales Per Week Quick question Reader, Have you ever tried one of those trending "growth hacks" to boost your online visibility? If so, you probably quickly realized that the hack didn’t work, brought you the wrong audience, and didn’t translate to sales. That’s because most seo strategies are built for content creators chasing views, not small businesses looking to get sales. You see, as a business, your goal is to generate revenue, not just likes...

Quick question Reader, You want to know some of the BEST marketing advice I've ever received? This ONE piece of advice changed how I looked at marketing forever. You see, back in 2018, I was sitting in a packed ballroom at a business conference when a speaker dropped a line that rearranged my whole marketing mindset: “When it comes to marketing, the person doing the outreach is not in control. It’s the person on the other end who holds all the power.” Whew. That sentence hit me like a ton of...

Hey Reader, I want to tell you about the time I spent $1,000 on a webinar… and only 14 people showed up live. Let me explain: I spent two weeks prepping behind the scenes, posting organically on my own socials, and promoting through paid Facebook ads and Instagram influencers. By the end of my webinar promotion period, over 80 people had registered. But when the big day came… it was me, a slide deck, and 14 little names on WebinarJam. Not gonna lie, my heart sank a little. You see, I had done...

I Treated My Webinar Like I Was Pledging a Sorority... Here’s What Happened Let me take you back for a second… If you ever pledged a sorority (or thought about it), you probably remember the interest meeting, right? That one session where you would show up, get the real tea, and see if the organization truly aligned with you. You see, I never forgot that concept. So I asked myself: What if I brought that same energy to my webinars? I created a follow-up webinar inspired by a sorority interest...

The Kendrick Lamar Marketing Effect | How to Market Without Constantly Posting on Social Media Truth bomb: We’ve all been fed a lie. That only the loudest, flashiest, most algorithmically optimized voices win in business.That if you're not posting 24/7 or dancing for likes, your brand is invisible.That if you’re not everywhere, you’re missing out on sales. Kendrick Lamar is proof. Let me tell you what Kendrick Lamar taught me: quiet power still moves culture. You see, Kendrick isn’t out here...