How You Get Clients For Your Business Determines Your Brand Value

Quick question Reader, You want to know some of the BEST marketing advice I've ever received? This ONE piece of advice changed how I looked at marketing forever. You see, back in 2018, I was sitting in a packed ballroom at a business conference when a speaker dropped a line that rearranged my whole marketing mindset: “When it comes to marketing, the person doing the outreach is not in control. It’s the person on the other end who holds all the power.” Whew. That sentence hit me like a ton of...